Referral Programs become the autopilot of an expanding business and when successfully deployed, are often responsible for exponential growth of a company. The ultimate level of customer engagement is when your customer base is motivated to become advocates and ambassadors for your business. The effectiveness of a referral from motivated customers can not be underestimated.

The level of trust being transmitted to prospective clients introduces you not only to a receptive prospect but also dramatically reduces the buying resistance that a new customer would typically have. It is, bar none, the most powerful marketing tactic in your arsenal.

As much as many would claim to have a referral program in place, the number one mistake most companies make is not providing enough collateral and promotional material to validate their referral policies in the eyes of the consumer. Any such initiative needs to be seen and recognized by all personal as an “Official Referral Program”. Referral Programs that are vaguely offered are confusing to customers and suggest awkwardness in redeeming ones’ reward. Details need to clear, in presentation format and acknowledged by everyone as the official referral policy of the store. Redemption needs to simple, easy to track and rewarding. Wizz Marketing has a number of innovative offline and online solutions that simplify the process and offer valuable tracking capabilities. read more